Marketing Science

About this Publication

Index coverage:January 1, 1992 - Current
Full-text coverage:January 1, 1999 - Current
(1826 day delay due to publisher embargo period)
Title:Marketing Science
Publication Frequency:Bimonthly
Gale Subject Headings:Advertising, marketing and public relations; Business management; Business and industries
Description:Journal covering marketing theory, measurement, statistics, and models.
Publisher:Institute for Operations Research and the Management Sciences
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