About this Publication
|Index coverage:||January 1, 1992 - Current|
|Full-text coverage:||January 1, 1999 - Current|
Current denotes Gale's entitled coverage based on our agreement with the publisher, though delays in availability due to changing publication schedules, embargos or content delivery may occur.
|(1826 day delay due to publisher embargo period)|
|Gale Subject Headings:||Advertising, marketing and public relations; Business management; Business and industries|
|Description:||Journal covering marketing theory, measurement, statistics, and models.|
|Publisher:||Institute for Operations Research and the Management Sciences|