Journal of Advertising Research

About this Publication

Index coverage:February 1, 1984 - Current
Full-text coverage:January 1, 1993 - June 1, 2006
Title:Journal of Advertising Research
ISSN:0021-8499
Format:Magazine/Journal
Publication Frequency:Quarterly
Language:English
Audience:Trade
Peer-Reviewed:Yes
Gale Subject Headings:Advertising, marketing and public relations; Business and industries
Description:A journal devoted to advertising, marketing, and media research. Its editorial emphasis is toward new approaches, even ones that may challenge traditional thought in the field. Published for academics, practitioners and users of advertising, marketing and media research.
Publisher:World Advertising Research Center Ltd.
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