Journal of Advertising Research

About this Publication

Index coverage:February 1, 1984 - Current
Full-text coverage:January 1, 1993 - June 1, 2006
Title:Journal of Advertising Research
Publication Frequency:Quarterly
Gale Subject Headings:Advertising, marketing and public relations; Business and industries
Description:A journal devoted to advertising, marketing, and media research. Its editorial emphasis is toward new approaches, even ones that may challenge traditional thought in the field. Published for academics, practitioners and users of advertising, marketing and media research.
Publisher:World Advertising Research Center Ltd.
Gale Title ID:4195
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