Journal of Advertising Research

About this Publication

Index coverage:February 1, 1984 - Current
Full-text coverage:January 1, 1993 - June 1, 2006
Title:Journal of Advertising Research
ISSN:0021-8499
Format:Magazine/Journal
Publication Frequency:Quarterly
Language:English
Audience:Trade
Peer-Reviewed:Yes
Gale Subject Headings:Advertising, marketing and public relations; Business and industries
Description:A journal devoted to advertising, marketing, and media research. Its editorial emphasis is toward new approaches, even ones that may challenge traditional thought in the field. Published for academics, practitioners and users of advertising, marketing and media research.
Publisher:World Advertising Research Center Ltd.
Gale Title ID:4195
Use this link to get back to this page.
Choose how you want to be alerted when new results for your search become available.

Subscribe to Gale's RSS feed to get content delivered to your favorite RSS aggregator. Copy and paste the URL below into your reader:

Tell us where to send the alert and how often you want to receive it

Frequency:
  • Daily
  • Weekly
  • Monthly
Format:
  • Plain text
  • HTML

To comply with privacy laws, please verify you are 18 years of age or older. This information is for verification purposes only and not saved.

Birth Year: