Journal of Advertising
About this Publication
Index coverage: | January 1, 1986 - November 1, 2014 |
Full-text coverage: | January 1, 1989 - July 1, 2014 |
Title: | Journal of Advertising |
Place of Publication: | |
ISSN: | 0091-3367 |
eISSN: | 1557-7805 |
Format: | Magazine/Journal |
Publication Frequency: | Quarterly |
Language: | English |
Audience: | Trade |
Peer-Reviewed: | Yes |
Gale Subject Headings: | Advertising; Advertising, marketing and public relations |
Description: | Journal devoted to the development of advertising theory and its relationship to practice. Provides a public forum where ideas about advertising can be expressed. Focuses on research dealing with the economic, political, social. |
Publisher: | Taylor & Francis Group LLC |
Address: | 3 Park Square Milton Park Abingdon-on-Thames England |
Gale Title ID: | 4251 |