Journal of Database Marketing & Customer Strategy Management

About this Publication

Index coverage:January 1, 2007 - December 1, 2012
Title:Journal of Database Marketing & Customer Strategy Management
Place of Publication:
ISSN:1741-2439
eISSN:1741-2447
Format:Magazine/Journal
Publication Frequency:Quarterly
Language:English
Audience:Academic
Peer-Reviewed:Yes
Gale Subject Headings:Advertising, marketing and public relations; Business and industries
Description:Provides information on customer management, including multichannel marketing, customer loyalty and experience, call-centre operations, e-business and account management, as well as marketing strategy, with analysis of results-based CRM, data sourcing, warehousing, lifestyle and psychographic data, database building and software and hardware selection.
Publisher:Palgrave Macmillan, a Division of Macmillan Publishers Ltd. (Springer)
Address:
Houndmills, Basingstoke
Hampshire
United Kingdom
Gale Title ID:1RUH
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