Journal of Targeting, Measurement and Analysis for Marketing

About this Publication

Index coverage:March 1, 2007 - September 1, 2012
Title:Journal of Targeting, Measurement and Analysis for Marketing
Place of Publication:
ISSN:0967-3237
eISSN:1479-1862
Format:Magazine/Journal
Publication Frequency:Quarterly
Language:English
Audience:Academic
Peer-Reviewed:Yes
Gale Subject Headings:Advertising, marketing and public relations; Business management; Production management; Business and industries
Description:Covers the latest thinking, techniques and developments on the measurement, analysis and targeting of marketing activities.
Publisher:Palgrave Macmillan, a Division of Macmillan Publishers Ltd. (Springer)
Address:
Houndmills, Basingstoke
Hampshire
United Kingdom
Gale Title ID:1RUK
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