Author ("Robin T. Peterson") - Results

Select Depiction of idealized youth lifestyles in magazine advertisements: a content analysis

1

Depiction of idealized youth lifestyles in magazine advertisements: a content analysis

Author:Robin T. PetersonFrom:Journal of Business Ethics (Vol. 13, Issue 4) Peer-Reviewed

Apr. 1994 Article

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Select Bulimia and anorexia in an advertising context

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Bulimia and anorexia in an advertising context

Author:Robin T. PetersonFrom:Journal of Business Ethics (Vol. 6) Peer-Reviewed

Aug. 1987 Article

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Select Forecasting practices in retail industry

3

Forecasting practices in retail industry

Author:Robin T. PetersonFrom:Journal of Business Forecasting (Vol. 12, Issue 1) Peer-Reviewed

Spring 199358 words Article

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Select Selling home entertainment on the Internet: an overview of a dynamic marketplace

4

Selling home entertainment on the Internet: an overview of a dynamic marketplace

Authors:Shaun McQuitty and Robin T. PetersonFrom:Journal of Consumer Marketing (Vol. 17, Issue 2-3) Peer-Reviewed

March-June 200018 words Article

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Select I read about it online: web-based product reviews provide a wealth of information for marketers

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I read about it online: web-based product reviews provide a wealth of information for marketers

Authors:Zhilin Yang and Robin T. PetersonFrom:Marketing Research: A Magazine of Management & Applications (Vol. 15, Issue 4) Peer-Reviewed

Winter 200362 words Article

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Select Physical environment television advertisment themes: 1979 and 1989

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Physical environment television advertisment themes: 1979 and 1989

Author:Robin T. PetersonFrom:Journal of Business Ethics (Vol. 10, Issue 3) Peer-Reviewed

Mar. 1991134 words Article

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Select Small retailer employment of older workers: an assessment

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Small retailer employment of older workers: an assessment

Author:Robin T. PetersonFrom:Journal of Business Strategies (Vol. 24, Issue 2) Peer-Reviewed

Fall 20076,063 words Case study 1430LAbstract This paper focuses on a study which examined the employment of older workers by small retailers in the United States. It considers the literature on the future role of senior employees in the economy, the...

Select What makes sales training programs successful?

8

What makes sales training programs successful?

Author:Robin T. PetersonFrom:Training & Development Journal (Vol. 44, Issue 8) Peer-Reviewed

Aug. 19902,207 words Article A 1989 study surveyed 296 sales managers in manufacturing firms to determine the effectiveness of sales training programs. Questionnaires were mailed to sales managers who were members of the American Marketing...

Select Perceptions on social responsibility: the entrepreneurial vision

9

Perceptions on social responsibility: the entrepreneurial vision

Authors:Robin T. Peterson and Minjoon JunFrom:Business and Society (Vol. 48, Issue 3) Peer-Reviewed

Sept. 200934 words Report

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Select Services quality dimensions of Internet retailing: an exploratory analysis

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Services quality dimensions of Internet retailing: an exploratory analysis

Authors:Zhilin Yang, Robin T. Peterson, and Shaohan CaiFrom:The Journal of Services Marketing (Vol. 17, Issue 7) Peer-Reviewed

July 200335 words Article

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Select An analysis of contemporary forecasting in small business

11

An analysis of contemporary forecasting in small business

Author:Robin T. PetersonFrom:Journal of Business Forecasting (Vol. 15, Issue 2) Peer-Reviewed

Summer 199675 words Article

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Select An explanatory study of listening practice relative to memory testing and lecture in business administration courses

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An explanatory study of listening practice relative to memory testing and lecture in business administration courses

Author:Robin T. PetersonFrom:Business Communication Quarterly (Vol. 70, Issue 3) Peer-Reviewed

Sept. 200757 words Case study

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Select Small business usage of target marketing

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Small business usage of target marketing

Author:Robin T. PetersonFrom:Journal of Small Business Management (Vol. 29, Issue 4) Peer-Reviewed

Oct. 199132 words Article

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Select A comparison of information searchers and e-shoppers on the perceptions of e-shopping factors: an assessment

14

A comparison of information searchers and e-shoppers on the perceptions of e-shopping factors: an assessment

Authors:Minjoon Jun, Jing Hu, and Robin T. PetersonFrom:International Journal of Internet Marketing and Advertising (Vol. 1, Issue 2) Peer-Reviewed

May 10, 200496 words Author abstract

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Select Forecasting sales in wholesale industry

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Forecasting sales in wholesale industry

Authors:Robin T. Peterson and Minjoon JunFrom:Journal of Business Forecasting (Vol. 18, Issue 2) Peer-Reviewed

Summer 199981 words Article

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Select An examination of marketing factors related to small business success

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An examination of marketing factors related to small business success

Authors:Robin T. Peterson and David J. LillFrom:Journal of Small Business Management (Vol. 19) Peer-Reviewed

Oct. 1981 Article

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Select Entrepreneurship and small business management

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Entrepreneurship and small business management

Author:Robin T. PetersonFrom:Journal of Small Business Management (Vol. 18) Peer-Reviewed

July 1980 Book review

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Select Small business adoption of the marketing concept vs. other business strategies

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Small business adoption of the marketing concept vs. other business strategies

Author:Robin T. PetersonFrom:Journal of Small Business Management (Vol. 27, Issue 1) Peer-Reviewed

Jan. 1989 Article

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Select An analysis of new product ideas in small business

19

An analysis of new product ideas in small business

Author:Robin T. PetersonFrom:Journal of Small Business Management (Vol. 26, Issue 2) Peer-Reviewed

Apr. 1988 Article

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Select Improving sales force composite: forecasting by using scripts

20

Improving sales force composite: forecasting by using scripts

Author:Robin T. PetersonFrom:Journal of Business Forecasting (Vol. 12, Issue 3) Peer-Reviewed

Fall 199368 words Article

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Depiction of idealized youth lifestyles in magazine advertisements: a content analysis

Bulimia and anorexia in an advertising context

Forecasting practices in retail industry

Selling home entertainment on the Internet: an overview of a dynamic marketplace

I read about it online: web-based product reviews provide a wealth of information for marketers

Physical environment television advertisment themes: 1979 and 1989

Small retailer employment of older workers: an assessment

What makes sales training programs successful?

Perceptions on social responsibility: the entrepreneurial vision

Services quality dimensions of Internet retailing: an exploratory analysis

An analysis of contemporary forecasting in small business

An explanatory study of listening practice relative to memory testing and lecture in business administration courses

Small business usage of target marketing

A comparison of information searchers and e-shoppers on the perceptions of e-shopping factors: an assessment

Forecasting sales in wholesale industry

An examination of marketing factors related to small business success

Entrepreneurship and small business management

Small business adoption of the marketing concept vs. other business strategies

An analysis of new product ideas in small business

Improving sales force composite: forecasting by using scripts

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