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- 1From:REMark. Revista Brasileira de Marketing (Vol. 18, Issue 1)
THEY KNOW WHAT THE CUSTOMER WANTS! PROPOSAL AND VALIDATION OF A SCALE TO EVALUATE THE SALES FORCE INTEGRATION INTO THE PRODUCT DEVELOPMENT PROCESS/ELES SABEM O QUE O CLIENTE QUER: PROPOSTA E VALIDACAO DE UMA ESCALA PARA AVALIAR A INTEGRACAO DA FORCA DE VENDAS AO PROCESSO DE DESENVOLVIMENTO DE PRODUTOS.Objective: To propose and test a scale to measure the salesperson's integration into the product development process (PDP), considering the perspective of salespeople. Methodology: The data were collected through a...
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