Showing Results for
- Academic Journals (3)
- 1From:International Journal of Indian Culture and Business Management (Vol. 24, Issue 1) Peer-ReviewedAbstract Only
- 2From:Journal of Services Research (Vol. 13, Issue 1) Peer-ReviewedIncreased competition and rise of demanding customer in the eighties forced service firms to explore ways to develop an edge over rivals through their marketing efforts. This was further accentuated by the emergence of...
- 3From:International Journal of Indian Culture and Business Management (Vol. 19, Issue 1) Peer-ReviewedAbstract Only
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