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    Academic Journals

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• Select Understanding rule breaking: antecedents and consequences for better strategies.

  1

  Understanding rule breaking: antecedents and consequences for better strategies.

  Authors:Ekta Duggal and Harsh V. VermaFrom:International Journal of Indian Culture and Business Management (Vol. 24, Issue 1) Peer-Reviewed

  Sept. 17, 2021138 words Brief article

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• Select Service quality: construct comprehension and evolution over time

  2

  Service quality: construct comprehension and evolution over time

  Authors:Ekta Duggal and Harsh V. VermaFrom:Journal of Services Research (Vol. 13, Issue 1) Peer-Reviewed

  Apr. 20136,174 words Article 1350LIncreased competition and rise of demanding customer in the eighties forced service firms to explore ways to develop an edge over rivals through their marketing efforts. This was further accentuated by the emergence of...
• Select Indian cool: concept and contrast with western cool

  3

  Indian cool: concept and contrast with western cool

  Authors:Ekta Duggal and Harsh V. VermaFrom:International Journal of Indian Culture and Business Management (Vol. 19, Issue 1) Peer-Reviewed

  July 9, 2019132 words Article

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