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- 3From:IDEA Fitness Journal (Vol. 4, Issue 2) Peer-ReviewedA hot prospect is deciding whether to call you or your competitor for personal training services. He hasn't met either of you, so to help make the decision, he logs on to your respective websites. Your services and...
- 4From:IDEA Health & Fitness Source (Vol. 22, Issue 3) Peer-ReviewedCore conditioning has been widely celebrated for its ability to help clients prevent injuries, improve posture, enhance athletic performance and create more efficient movement patterns. But now some experts are...
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- 6From:IDEA Fitness Journal (Vol. 4, Issue 5) Peer-ReviewedAs an IDEA member, you probably have your finger on the pulse of this year's hottest fitness deliverables, those products and services that are all the buzz with fitness consumers. But what's in store for the future? As...
- 7From:IDEA Fitness Journal (Vol. 4, Issue 5) Peer-ReviewedHave you noticed? The fitness job market is growing rapidly, yet our industry is still a relatively tight-knit network. Your supervisors and/or the company you work for might be affiliated with other fitness businesses...
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- 10From:IDEA Fitness Journal (Vol. 2, Issue 7) Peer-ReviewedI waited with anticipation for the newest, self-proclaimed, next-best-thing-in- fitness fandangle to arrive on my doorstep. Being a health and fitness writer, I often get to try out the latest fitness products, from...
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- 14From:IDEA Fitness Journal (Vol. 4, Issue 6) Peer-ReviewedBefore I met Deidre King of Fitness Communications, I didn't know any other fitness pros who offered writing and editing services specifically for the fitness industry, as I do. When I found out that Deidre's services...
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- 16From:IDEA Health & Fitness Source (Vol. 19, Issue 3) Peer-ReviewedToday's core stabilization training programs are a far cry from traditional abdominal workouts. An escalating interest in functional training has made core conditioning one of the hottest new fitness trends. But...
- 17From:IDEA Health & Fitness Source (Vol. 21, Issue 7) Peer-ReviewedTen years ago, group exercisers had the choice of either step or high-low. Today, most schedules offer a dozen or more diversified options, some of which involve sophisticated equipment. Many fitness professionals...
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