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From:CHOICE: Current Reviews for Academic Libraries (Vol. 51, Issue 7)Encyclopedia of public relations, ed. by Robert L. Heath. 2nd ed. SAGE Publications, 2013. 2v bibl index afp ISBN 1452240795, $325.00; ISBN 9781452240794, $325.00 51-3598 HD59 2013-9464 CIP The first edition...
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From:CHOICE: Current Reviews for Academic Libraries (Vol. 49, Issue 1)(e) 49-0376 [Internet Resource] AdvertisingAge URL: http://adage.com/ [Visited Jun'11] AdvertisingAge is the companion Web site of the weekly magazine of the same name, an authoritative resource for industry...
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From:CHOICE: Current Reviews for Academic Libraries (Vol. 47, Issue 6)47-2913 P87 2009-2948 CIP Encyclopedia of communication theory, ed. by Stephen W. Littlejohn and Karen A. Foss. Sage Publications, CA, 2009. 2v bibl index afp ISBN 9781412959377, $315.00 Communication theory is...
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From:CHOICE: Current Reviews for Academic Libraries (Vol. 55, Issue 6)The SAGE encyclopedia of communication research methods, ed. by Mike Allen. SAGE Reference, 2017. 4v bibl index ISBN 9781483381435 cloth, $695.00; ISBN 9781786843746 ebook, contact publisher for price (cc) 55-1980...
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From:CHOICE: Current Reviews for Academic Libraries (Vol. 49, Issue 9)[e] 49-5163 [Internet Resource] Outdoor Advertising Association of America (OAAA) Archives, 1885-1990s URL: http://library.duke.edu/digitalcollections/oaaaarchives/ [Visited Feb' 12] The Outdoor Advertising...
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From:CHOICE: Current Reviews for Academic Libraries (Vol. 47, Issue 8)47-4154 P96 2004-114734 MARC Be the media: how to create and accelerate your message ... your way, comp. by David Mathison. Natural E Creative Group, 2009. 512p index ISBN 9780976081456 pbk, $34.95 Prior to the...
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From:CHOICE: Current Reviews for Academic Libraries (Vol. 46, Issue 8)46-4213 HF5828 MARC Robbs, Brett. Idea industry: how to crack the advertising career code, by Brett Robbs and Deborah Morrison. One Club, 2008. 230p index ISBN 9780929837338 pbk, $39.95 Career guides are...
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From:CHOICE: Current Reviews for Academic Libraries (Vol. 48, Issue 7)(e) 48-3958 [Internet Resource] Institute for Public Relations URL: http://www.instituteforpr.com/ [Visited Dec'10] The Institute for Public Relations (IPR) is an independent nonprofit organization founded in...
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From:CHOICE: Current Reviews for Academic Libraries (Vol. 50, Issue 1)50-0388 HF5825 2011-39737 CIP Sullivan, Luke. Hey, Whipple, squeeze this!: the classic guide to creating great ads, by Luke Sullivan with Sam Bennett. 4th ed. Wiley, 2012. 386p bibl index ISBN 1118101332 pbk,...
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From:CHOICE: Current Reviews for Academic Libraries (Vol. 46, Issue 11)46-6291 HM1221 2008-23417 CIP The Global public relations handbook: theory, research, and practice, ed. by Krishnamurthy Spiramesh and Dejan Vercic. Expanded and rev. ed. Routledge, 2009. 951p bibl index ISBN...