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From:Journal of Advertising (Vol. 28, Issue 3) Peer-ReviewedAdvertising practitioners have long been the target of charges of unethical conduct stemming from their supposed use of subliminal techniques, though very few studies have shown any value of subliminal embeds in an...
From:Journal of Consumer Marketing (Vol. 14, Issue 4-5) Peer-ReviewedIn Focus: The Future of Your Company Depends on It, Al Ries makes some excellent points. He takes what appears to be a logical management strategy, achieving growth by entering into more product categories, and turns it...
From:Journal of Advertising (Vol. 27, Issue 2) Peer-ReviewedPrior research has shown that the context in which a commercial message is presented can have important effects on how the message is processed and its success in the marketplace. The authors examine the impact of...
From:Journal of Business Research (Vol. 33, Issue 3) Peer-ReviewedAbstract Only
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