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From:Journalism & Mass Communication Quarterly (Vol. 84, Issue 1) Peer-ReviewedCitation Only
From:Communication Theory (Vol. 21, Issue 1) Peer-ReviewedAbstract Only
From:Journalism & Mass Communication Quarterly (Vol. 86, Issue 2) Peer-ReviewedCitation Only
From:Journal of Advertising (Vol. 43, Issue 1) Peer-ReviewedFrom the long-term branding perspective, this study examined the effects of ad rankings in search engine result pages on memory and evaluations, particularly for unknown brands. Subjects' topic knowledge (TK) and...
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