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From:Journal of Business Venturing (Vol. 8, Issue 2) Peer-ReviewedAbstract Only
From:Journal of Advertising (Vol. 18, Issue 3) Peer-ReviewedHawkins' (1970) article on subliminal stimulation has been used for over 15 years as empirical evidence that subliminal advertising can directly affect consumption-relevant behavior. Our study presents new evidence that...
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