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From:Journal of Advertising (Vol. 36, Issue 2) Peer-ReviewedIn 2005, the European Union (EU) commissioned a study as part of an EU-wide antismoking campaign. The study was conducted by a consortium of EU companies. Our research reanalyzes the EU data, based on interviews with...
From:Journal of Business Research (Vol. 62, Issue 10) Peer-ReviewedAbstract Only
From:Journal of Consumer Affairs (Vol. 44, Issue 3) Peer-ReviewedThis study investigated the impact of nutrition information on consumers' choice of a cake and examined the roles of key psychological decision factors. Based on a generalized linear model, results of an experiment on...
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