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From:Public Relations Review (Vol. 40, Issue 1) Peer-ReviewedCitation Only
From:Medicine (Vol. 99, Issue 43) Peer-ReviewedAbstract Only
From:Journal of Advertising (Vol. 43, Issue 1) Peer-ReviewedThis study examined whether children recognized advergames as a type of advertising and the efficacy of an advertising literacy program. Results indicated that without the advertising literacy education, about...
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