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    Academic Journals

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• In Search of Managed Care's Hidden Benefits

  Authors:K. MICHAEL LARKIN and GARY S. GERBERFrom:Review of Optometry (Vol. 136, Issue 10) Peer-Reviewed

  Oct. 15, 19991,812 words Article You can use managed care's increasing strength to grow your practice -- if you know where to look for these not-so-obvious opportunities. If you think your patients are the only ones who'll benefit from managed care,...

• Tee Shirts or Digital Imaging...Which Will You Choose to Grow Your Practice?

  Author:GARY S. GERBERFrom:Review of Optometry (Vol. 136, Issue 9) Peer-Reviewed

  Sept. 15, 1999656 words Brief article Dr. Gerber is optometry's most in-demand practice-building and management consultant. He is also the producer of the acclaimed video program, The Power Practice Seminar -- Eight Power Steps to Making Your Practice...

• DEVELOPING PROGRESSIVELY BETTER SALES TECHNIQUES

  Author:GARY S. GERBERFrom:Review of Optometry (Vol. 136, Issue 6) Peer-Reviewed

  June 15, 19992,416 words Brief article Dr. Gerber is optometry's most in-demand practice-building and management consultant. He is also the producer of the acclaimed video program, The Power Practice Seminar - Eight Power Steps to Making Your Practice...

• Manage your office by the numbers: pay close attention to how much money flows out of your office and where it goes to avoid serious financial trouble

  Author:Gary S. GerberFrom:Review of Optometry (Vol. 142, Issue 10) Peer-Reviewed

  Oct. 15, 20052,037 words Article "How's business?" a colleague asks. "I don't understand where all the money goes," you sadly reply. "I have a good handle on the money that comes into my practice, but I don't have nearly as good a grasp on the money...

• Thar's Gold in Them Thar Files!

  Author:Gary S. GerberFrom:Review of Optometry (Vol. 136, Issue 4) Peer-Reviewed

  Apr. 15, 19991,687 words Article Dr. Gerber is a practitioner, consultant and producer of The Power Practice Video Package and Eight Power Steps to Making your Practice Succeed! You can e-mail hini at DrGerber@PowerPractice.com or call him at...

• Tee Shirts or Digital Imaging...

  Author:GARY S. GERBERFrom:Review of Optometry (Vol. 136, Issue 6) Peer-Reviewed

  June 15, 1999663 words Article Which Will You Choose to Grow Your Practice? Dr. Gerber is optometry's most in-demand practice-building and management consultant. He is also the producer of the acclaimed video program, The Power Practice Seminar --...