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    Academic Journals

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• Analyzing joint brand purchases by conditional restricted Boltzmann machines.

  Author:Harald HruschkaFrom:Review of Managerial Science (Vol. 16, Issue 4) Peer-Reviewed

  May 2022275 words Report, Brief articl...

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• Comparing Small- and Large-Scale Models of Multicategory Buying Behavior

  Author:Harald HruschkaFrom:Journal of Forecasting (Vol. 32, Issue 5) Peer-Reviewed

  Aug. 2013212 words Author abstract, Rep...

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• Multi-category purchase incidences with marketing cross effects

  Author:Harald HruschkaFrom:Review of Managerial Science (Vol. 11, Issue 2) Peer-Reviewed

  Mar. 2017302 words Report

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• A parsimonious multivariate poisson model for market basket analysis

  Authors:Katrin Dippold and Harald HruschkaFrom:Review of Managerial Science (Vol. 7, Issue 4) Peer-Reviewed

  Oct. 2013264 words Report

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• Estimation of structural equation models with qualitative manifest variables in marketing research by using latent structure analysis

  Author:Harald HruschkaFrom:Journal of Business Research (Vol. 17, Issue 1) Peer-Reviewed

  Aug. 1988 Article

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• Comparing unsupervised probabilistic machine learning methods for market basket analysis.

  Author:Harald HruschkaFrom:Review of Managerial Science (Vol. 15, Issue 2) Peer-Reviewed

  Feb. 2021241 words Report, Brief articl...

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• Genetic Algorithms for product design: how well do they really work?

  Authors:Winfried Steiner and Harald HruschkaFrom:International Journal of Market Research (Vol. 45, Issue 2) Peer-Reviewed

  Summer 20033,440 words Article Recently, Balakrishnan and Jacob (1996) have proposed the use of Genetic Algorithms (GA) to solve the problem of identifying an optimal single new product using conjoint data. Here we extend and evaluate the GA approach...

• Multicategory Purchase Incidence Models for Partitions of Product Categories

  Author:Harald HruschkaFrom:Journal of Forecasting (Vol. 36, Issue 3) Peer-Reviewed

  Apr. 2017169 words Author abstract

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• Genetic Algorithms for product design: how well do they really work?

  Authors:Winfried Steiner and Harald HruschkaFrom:International Journal of Market Research (Vol. 45, Issue 2) Peer-Reviewed

  June 20033,423 words Article Recently, Balakrishnan and Jacob (1996) have proposed the use of Genetic Algorithms (GA) to solve the problem of identifying an optimal single new product using conjoint data. Here we extend and evaluate the GA approach...

• Using a heterogeneous multinational probit model with a neutral net extension to model brand choice

  Author:Harald HruschkaFrom:Journal of Forecasting (Vol. 26, Issue 2) Peer-Reviewed

  Mar. 200719 words Article

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• Evaluation of Aggressive Competitive Pricing Strategies

  Authors:Martin Natter and Harald HruschkaFrom:Marketing Letters (Vol. 9, Issue 4) Peer-Reviewed

  Nov. 1998114 words Author abstract 60L

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