Showing Results for
From:Journal of Advertising (Vol. 43, Issue 1) Peer-ReviewedConsumers cannot verify green attributes directly and must rely on such signals as eco-labels to authenticate claims. Using signaling theory, this study explored which aspects of eco-label design yield more positive...
From:Journal of Environmental Health (Vol. 72, Issue 10) Peer-ReviewedDear Editor: I am a doctoral candidate in advertising at The University of Texas at Austin, a National Science Foundation fellow, and grantee of the U.S. Environmental Protection Agency. I have been working in U.S....
From:Computers in Human Behavior (Vol. 84) Peer-ReviewedAbstract Only
Choose how you want to be alerted when new results for your search become available.
Subscribe to Gale's RSS feed to get content delivered to your favorite RSS aggregator. Copy and paste the URL below into your reader:
Tell us where to send the alert and how often you want to receive it