Byline: LAUREL WENTZ and NORMANDY MADDEN

As reality-show concepts come and go in the general market, a New York production company and a San Francisco Asian-language TV channel are trying to drum up support for the first Asian-American reality game show.

If it goes ahead, the Mandarin-language "Road Trip USA'' would pit four Chinese teams-from the U.S., Hong Kong, mainland China and Taiwan-against each other in a car trip from Boston to Miami, hitting American cultural and historical icons. Along the way, the teams must dance with the Rockettes in New York, make chocolate in Hershey, Pa., milk cows in Amish country and fulfill an alligator challenge in Florida's Everglades. The three-person team with the most points wins the yet-to-be-determined prize.

"Except for local news and a talk show, almost everything [we air] is produced in Hong Kong, China or Taiwan,'' said Michael Sherman, general manager of Asian-language channel KTSF in San Francisco. "This would be in-language, but from an American perspective, and appeal to the changing demographics of...