Cross-cultural generalizability of a scale for profiling consumers' decision-making styles

Authors: Srinivas Durvasula, Steven Lysonski and J. Craig Andrews
Date: Summer 1993
From: Journal of Consumer Affairs(Vol. 27, Issue 1)
Publisher: Blackwell Publishers Ltd.
Document Type: Article
Length: 3,347 words
Abstract :

Most studies that have developed and validated models and instruments in consumer affairs research have used U.S. samples. As a result, their cross-cultural generalizability remains unknown. This study reports a cross-cultural examination of a scale for profiling consumers' decision-making styles using a New Zealand sample. Examination of the scale's psychometric properties (i.e., dimensionality and reliability) offers general support for the scale's applicability to a different culture. Some differences were detected, however. The paper concludes with a discussion of these differences and the implications of the findings. (Reprinted by permission of the publisher.)
Source Citation
Durvasula, Srinivas, et al. "Cross-cultural generalizability of a scale for profiling consumers' decision-making styles." Journal of Consumer Affairs, vol. 27, no. 1, summer 1993, pp. 55+. link.gale.com/apps/doc/A14153612/AONE?u=gale&sid=bookmark-AONE. Accessed 11 Apr. 2026.
  

Gale Document Number: GALE|A14153612