Retailers were apparently won over by Columbia TriStar Home Video's promotional pairing of the videotape and videogame versions of Last Action Hero, giving video stores a seven-month exclusive on the game.

According to Columbia TriStar executive VP Paul Culberg, the movie shipped in the "mid six-figure" range, and sales of the videogames exceeded 100,000 units.

An executive for a major distributor said his company shipped nearly 25,000 units of the videogame in the Sega Genesis and Super NES formats, which were priced at the wholesale equivalent of a $100 cassette. Sales were far better than expected, he added, crediting Columbia's aggressive marketing for generating high retailer interest in the game.

The Genesis and Super NES Last Action Hero games were offered to Columbia's 10 independent distributors and direct retail accounts as part of a...