Coaching niches: part 1
During the past 4 years of contributions to Annals of the American Psychotherapy Association, there has been an expression of interest in my coaching business (i.e., how is my business set up; which clients do I coach; what is my specialty; which marketing activities do I engage in; what are the "downsides/upsides"; and how lucrative is coaching?). The current popularity of life coaching suggests that the inquiries that I've received should be addressed as Part 1. Part 2 will have a greater focus on how I actually coach within my niche.
Coaching is a business, which clearly necessitates using a business approach. I am registered in Westchester County as an entrepreneur, "Doing Business As" (DBA). Thus, I pay taxes, am invited to participate in countywide business events, and receive various business-related publications. I have invested in my own website that is interactive and provides clients the opportunity to pay using PayPal, an online payment service that enables clients to make payments using Visa and MasterCard. This procedure eliminates any problems associated with inadequate funds, etc. This payment process is essential because clients are coached from anywhere in the world and are rarely seen. Coaching services for the most part are provided via telephone, email, and instant messaging.
Clients are introduced to...
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