The effect of the servicescape on customers' behavioral intentions in leisure service settings

Authors: Kirk L. Wakefield and Jeffrey G. Blodgett
Date: November-December 1996
From: The Journal of Services Marketing(Vol. 10, Issue 6)
Publisher: Emerald Group Publishing, Ltd.
Document Type: Article
Length: 63 words
Abstract :

Leisure service providers can increase revenues and improve customer relationships by improving the quality of servicescape. Servicescape refers to the physical elements of service facilities. Factors such as layout, electronic equipment, aesthetics, seating and cleanliness have been found to be directly related to the length of time the customer stays at the facility. Servicescape also affects the views of customers regarding customer quality.
Source Citation
Wakefield, Kirk L., and Jeffrey G. Blodgett. "The effect of the servicescape on customers' behavioral intentions in leisure service settings." The Journal of Services Marketing, vol. 10, no. 6, Nov.-Dec. 1996, pp. 45+. link.gale.com/apps/doc/A18952864/AONE?u=gale&sid=bookmark-AONE. Accessed 11 Apr. 2026.
  

Gale Document Number: GALE|A18952864