Online offers less costly option

Citation metadata

Author: Aaron Ricadela
Date: May 26, 1997
From: Computer Retail Week(Vol. 7, Issue 171)
Publisher: UBM LLC
Document Type: Article
Length: 903 words

Main content

Abstract :

Results of a study by Fairfield Research, Lincoln, NE, reveal that software purchased online by consumers is less expensive than from any other channel except trade shows and toy stores. Software packages downloaded over the Internet or ordered by mail from an online store cost an average of $34.14, which is 28.1% less than the average cost of a package overall. The study indicated that online purchases cost 39.2% less than purchases made at software specialty stores, and 18.4% less than those at computer stores. Toy stores were the least expensive source, with packages costing an average of $19, but toy stores typically carry inexpensive or discounted titles. Purchases direct from the manufacturer were high, costing $111.56, according to Fairfield.

Source Citation

Source Citation
Ricadela, Aaron. "Online offers less costly option." Computer Retail Week, vol. 7, no. 171, 26 May 1997, p. 40. Accessed 23 Sept. 2020.

Gale Document Number: GALE|A19470023