Byline: Pete Paphides

Frankmusik Complete Me Universal ****

If Frankmusik's pop star dreams don't go according to plan, it won't have been for want of trying. The 22-year-old known to his parents as Vincent Frank has tweeted and MySpaced his progress through 2009 with a zeal that makes Stephen Fry seem coy. His first three singles for Universal have been accompanied by a marketing spend more typical of an era in which, at its most prof ligate, Tears For Fears spent a month of studio time perfecting the drum sound on a single song.

In March, Frank's televised Live And Lost experiment led him to make sacrifices in the name of promotion that few other artists would consider. He undertook a 20-date tour of Britain, with just [pounds sterling]20 and no accommodation. Relying on his own MySpace updates to...