Conceptualization and Measurement of Optimal Consumer Decision Making

Author: Sproles G.B.
Date: Winter 1983
From: Journal of Consumer Affairs(Vol. 17)
Publisher: Blackwell Publishers Ltd.
Document Type: Article
Length: 26 words
Abstract :

The growth of maximization concepts is researched. Behavior satisfaction, choice efficiency, decision level and choice truth are analyzed. The backround of best consumer choice is highlighted.
Source Citation
Sproles G.B. "Conceptualization and Measurement of Optimal Consumer Decision Making." Journal of Consumer Affairs, vol. 17, winter 1983, pp. 421-438. link.gale.com/apps/doc/A3061478/AONE?u=gale&sid=bookmark-AONE. Accessed 11 Apr. 2026.
  

Gale Document Number: GALE|A3061478