Hollywood Latin Working Anglo, Latin Mkts.

SAN ANTONIO--Curiosity and anticipation are driving initial interest in the new bilingual rock album by guitarist Chris Perez, husband of the late Tejano singer Selena.

But radio and retail industry executives expect that the solid grooves in his pop/rock mixture will ultimately generate loyal followings in both the Latino and Anglo markets.

"It all starts with the music, and we work from there," said Cameron Randle, senior VP of A&R for Hollywood Records Latin, which releases the set May 18. "We took an honest approach to look at who Chris is, who the band is, and what they can do naturally."

"During the first days of my tenure at Disney, I was told...