Warners, Premier riding together in foreign parks

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Author: Hy Hollinger
Date: Oct. 7, 1999
From: Hollywood Reporter(Vol. 359, Issue 46)
Publisher: Prometheus Global Media LLC
Document Type: Article
Length: 439 words

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Mirroring its strategy on the domestic front, Warner Bros. has decided to give up the development of theme parks overseas to focus on its expertise as a branding specialist. It announced Wednesday a long-term licensing agreement and partnership with Premier Parks Inc., a global regional theme park giant.

As part of the deal, Premier, which now holds the license for use of Warner Bros. characters in the United States and Canada, gets a long-term license for exclusive use of the Looney Tunes, Hanna-Barbera, Cartoon Network and D.C. Comics characters for theme parks in Europe and Latin America.

In addition, Premier has agreed to acquire for an undisclosed amount Warner...

Source Citation

Source Citation
Hollinger, Hy. "Warners, Premier riding together in foreign parks." Hollywood Reporter, vol. 359, no. 46, 7 Oct. 1999, p. 4. Accessed 13 May 2021.
  

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