Byline: Adgully Bureau

The New York Festivals Midas Awards for the World's Best Financial Advertising have announced the 2018 winners. Worldwide since 2001, the Midas Awards is the only awards show to recognise excellence in financial advertising and marketing on a global scale.

With a 12 per cent increase in entries this year, the 2018 Midas Awards' Executive Jury honoured entries with 1 Grand Midas Award, 56 Midas Gold Ingots, 114 Midas Silver Ingots, and 144 Finalist Certificates.

Futurelite AG was awarded the prestigious Grand Midas Award for "The Bellboy" for client Credit Suisse. The campaign illustrates via analogies about why the hotel director needs the lease for a new elevator and how he can get it done simple and fast home through Credit Suisse. "The BellBoy" also earned an additional 4 Midas Gold Ingots.

"It is very pleasing that our campaign for Credit Suisse and its history was so well received at the Midas Awards. The boldness shown by the Credit Suisse marketing team is unparalleled. Once again, it is the bold who win. Once again, we see that storytelling is the key," said Claudio Catrambone, Director, Futurelite AG Switzerland.

Tarkan Ozkup, former head of Marketing Credit Suisse (Schweiz) AG, Switzerland, added here, "Starting with the initial idea, followed by a well-thought-out concept, and outstanding realisation - Futurelite's work was inspiring and top quality. Thanks to the agency's high motivation and enduring spirit, the project was a success despite a limited budget."

Campaigns from prominent agencies from around the globe earned Gold Ingots. Ingot-winning entries engaged consumers, increased brand awareness and gained market share on behalf of prominent brands via event marketing, celebrity-driven engagement, experiential and stunt marketing, technological...