Abstract :
This paper examines the phenomenon of opportunity identification within entrepreneurship and outlines significant gaps remaining in understanding why some entrepreneurs are able to accurately and quickly identify entrepreneurial opportunities while others cannot. Extant cognition research and its role in opportunity recognition was examined and found to be insufficient in explaining the entrepreneurship opportunity identification phenomenon. Older research into field-dependence and independence (FDI) was examined within the context of opportunity identification and the following propositions are advanced: (1) FDI offers a robust and valid testing instrument in the form of the embedded figures test to measure this cognitive dimension, (2) understanding an individual's measure of field-dependence and field-independence can offer expanded insights into opportunity identification and subsequent failures to identify opportunities and offer insights into ways potential entrepreneurs might deliberately exercise or moderate either cognitive style through learning and deliberate practice.
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