Integrating a Gender-sensitive Approach in Communication Studies: a Proposal Designed by UNESCO-UniTWIN on Gender, Media and ITCs.

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Author: Lucía Gloria Vázquez Rodríguez
Date: Jan-June 2020
From: Pensar la Publicidad. Revista Internacional de Investigaciones Publicitarias(Vol. 14, Issue 1)
Publisher: Universidad Complutense de Madrid
Document Type: Article
Length: 1,514 words

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French, L., Montiel, A., Padovani, C. (Ed.) (2019). Gender Media and ICTs: New Approaches for research, education and training. París: UNESCO.

Eliminating all forms of discrimination against women has always been a priority for UNESCO, but it was not until the Fourth World Conference on Women (Beijing, 1995)--and the subsequent creation of the Beijing Declaration and Platform for Action--that the essential role of the media was recognized as one of the 12 areas of strategic relevance for achieving full gender equality and promoting women's empowerment worldwide.

Specifically, <<Section J>> of Beijing 95 in its goal 2 to <<promote a balanced and non-stereotyped portrayal of women in the media>> (a subject still to be addressed in the field of advertising) <<was a milestone in establishing a specific framework of recommendations and strategic objectives in this area>> (García- Ramos, Vargas-Carrillo and Wake, 2020:1) which would be followed by other actions conceived to promote gender equality in the field of media and communication, and, crucially, of edu-communication, such as the recommendations made by The Global Alliance for Media and Gender (GAMAG) and the establishment of the network of universities integrated in The International UNESCO UniTWIN Network on Gender, Media and ICTs. In this regard, it is worth noting the publication, in 2019, of its curriculum proposal, designed to promote gender training in the field of education and communication, entitled Gender, media & ICTs: New approaches for research, education & training.

At a historical moment in which the rise of the extreme right, with its anti- feminist rhetoric, and the depoliticization of the <<Section J>> goals brought about by the 2030 Agenda for Sustainable Development are jeopardizing the progress made after Beijing 95, it is more important than ever to claim the importance of establishing a global alliance <<on gender equality, mass media and education>> (García-Ramos, Vargas- Carrillo and Wake, 2020:1), especially if we consider that training in gender and communication is still a pending subject even in the most progressive academic contexts (see García-Ramos, Zurian and Gómez-Núñez, 2020). Therefore, from the perspective of those of us who work in the fields of study of communication, journalism, advertising or digital communication, it is essential to claim the fundamental role media and ICTs play for the empowerment and defence of women's rights, a...

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Source Citation
Vázquez Rodríguez, Lucía Gloria. "Integrating a Gender-sensitive Approach in Communication Studies: a Proposal Designed by UNESCO-UniTWIN on Gender, Media and ITCs." Pensar la Publicidad. Revista Internacional de Investigaciones Publicitarias, vol. 14, no. 1, 2020, p. 105+. Accessed 17 May 2021.

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