Leading Distributor of Quality Family and Children's Programming Joins Mattel

In Bringing One of the World's Best-Known Brands to Consumers

In a Whole New Way

SANTA MONICA, Calif., Feb. 23 /PRNewswire/ --

Continuing its leadership position in the distribution of family-oriented home entertainment, Artisan Entertainment's Family Home Entertainment (FHE) division will distribute "Barbie in the Nutcracker," the first ever full-length feature film for Mattel's (NYSE: MAT) Barbie brand. FHE is emerging as the distributor of choice for producers -- for both its ability to distribute product directly to mass market and specialty retailers -- as well as its marketing savvy.

The agreement, which covers the distribution of the direct to video feature in both VHS and DVD formats, marks a truly groundbreaking initiative by Mattel in the diversification of the renowned Barbie brand into the entertainment marketplace. "Barbie in the Nutcracker" is scheduled to hit stores in October 2001.

Said Glenn Ross, President, FHE, "Barbie is no less than an American icon and we are pleased to be working with Mattel to bring this beloved doll to life and into the homes of the millions who adore her. Artisan and FHE have built their reputation on providing families with quality programming and this Barbie film fits right in with our existing relationships with the industry's top brand names in the family entertainment category."

"We continue to evolve the Barbie Brand to further engage and entertain girls," said Adrienne Fontanella, President/Girls, Mattel. "With the magic of bringing Barbie to...