Videogame maker THQ will put $7 million behind its two big summer launches: MX Superfly and WWE Wrestlemania X8.

THQ will spend about $4 million on two 30-second TV spots for motocross-themed MX Superfly, per G&M Plumbing, El Segundo, Calif., which feature a videogame version of motocross champion Ricky Carmichael. In one, "cyberRicky" is interviewed by the press. Another has him unsuccessfully trying to pick up women at a party Ads break June 24. Tag: "Race fast. Jump high. Hold on."

Print will run in June gaming and motocross pubs including Electronic Gaming Monthly, GamePro and Official PlayStation Magazine.

MX Superfly hits shelves June 18 for Sony PlayStation 2 and Nintendo GameCube. TV and print will reappear in the fourth quarter to support the Xbox launch.

THQ will partner with Tang for the launch. A 15-second TV tag will be placed on Tang spots beginning June 3. A rebate offer supports. Ogilvy & Mather, New York, is Tang's agency.

"Tang helps us reach a different audience: tweens 9-14," said Peter Dille, vp-marketing for THQ, Calabasas Hills, Calif. He said typical THQ game players range from ages 12-24.

THQ will put $3 million behind WWE Wrestlemania X8 for GameCube. The game's launch June 17 will be accompanied by a TV spot, also per G&M Plumbing, that shows actual WWE wrestlers performing moves juxtaposed with game footage of the same wrestlers. Tag: "Showcase of the immortals."

Print will run in June pubs such as Electronic Gaming Monthly, GamePro and Raw. Nintendo will support with its own ads.