Original Source: THE BIZ

DAVID HAFFENREFFER, CNNfn ANCHOR, THE BIZ: Hello and welcome to THE BIZ, our show on the media and entertainment industries. I`m David Haffenreffer. Thank you for joining us today.

On our program, the CEO of id Software the company that makes the hugely popular new video game called "Doom 3."

"Chappelle`s Show" on Comedy Central. We`ll speak with comedians Charlie Murphy, Bill Burr and Donnell Rawlings.

And it`s been a tough summer on the concert tour. On standout has been the Van`s Warped Tour. We`re going to ask the founder what made it all different.

We`ll get to those stories in a moment but, first, a look at some of the day`s headlines.

Warner Music Group says it made $135 million in the first six months of the year, an increase of 17 percent over the same period last year. Warner`s recorded music pulled in about $1.25 billion. Key money makers were artists like Josh Groban, Twista, Alanis Morissette and Jet. The group, now owned by Edgar Bronfman Jr., says its restructuring plan is ahead of schedule.

Sheryl Crow and Crosby, Stills and Nash are joining the movement to unseat President Bush. The musicians adding their names to the Vote for Change Tour, which already has Bruce Springsteen, Pearl Jam and the Dave Matthews Band. The musicians will perform in 32 cities over the course of 12 days in October.

Football Americano. Football fans in Mexico will be able to watch NFL games this year. Telavista and TBStecha (ph) will split coverage. They couldn`t agree on costs last year, which was the first time in 36 year that NFL games were not shown on free TV in Mexico.

Major League Baseball is going 24-7. "Variety" says the MLB is following in the footsteps of pro football and basketball and launching an all day cable network. The baseball channel will be up and running sometime next year. It may not be able to carry regular season games in the beginning because of contract issues with ESPN and Fox Network.

Well, it was arguably the most anticipated video game release of the year. Now gamers everywhere are snapping up copies of the game "Doom 3" and demand is still hot. Here to talk to us about the runaway success is id Software CEO Todd Hollenshead.

Welcome to the program.

TODD HOLLENSHEAD, CEO, ID SOFTWARE: Thank you very much.

HAFFENREFFER: "Dooms 3" came out August 3rd with so much buzz, we`ll call it. Was it because of "Doom 1" and "Doom 2"?

HOLLENSHEAD: Well, I think that was part of it. It had been 10 years since we had a "Doom" game came out, so there was a fair amount of pent-up demand. And just a lot of anticipation behind the game. So the launch was enormous. Around 30,000 units in the first week, which would rank it right up there with the top PC game launches ever.

HAFFENREFFER: We`re looking at a clip here. And it`s amazing to look at a clip of a video game. Even that idea is going to be a foreign one to people who don`t play video games at this point.

Tell us a little bit about the game itself. This is kind of a story line in the game.

HOLLENSHEAD: Sure. "Doom 3" is basically a retelling of the original. The sort of feeling of the game is like an interactive horror film. And you play a Marine who`s sent up to a future base on Mars and pretty soon after your arrival literally all hell breaks loose. And there you are fighting demons. Of course, you army up with a pretty powerful arsenal. But you kind of have to separate who the bad guys are from the good guys. And it`s a narrative that`s told out more from a story standpoint than just sort of your normal video game play, go to the next level.

HAFFENREFFER: Against the backdrop of Hollywood, would you say that "Doom 3" was a big budget production?

HOLLENSHEAD: Well, we don`t, in the video game business, our budgets don`t compare to the blockbuster $100 million budgets. But "Doom 3" we did spent at id north of $10 million in development of it. It took over four years to create. So we were very happy to wrap it up. And one of the things in comparison with Hollywood is, is that from a media standpoint, the video game business is getting so much more, the content is getting so much more and more compelling in a game like "Doom 3" where you literally feel like you`re playing the lead role in a movie is something that I think that resonates with people.

HAFFENREFFER: There are a lot of people out there who still believe that video games are being played by kids. And as we look at some of the clips here, this is a violent game. Violent content. How do you answer critics who say this is not something that kids should be playing?

HOLLENSHEAD: Well, "Doom 3" is a very scary game. I mean it`s an action horror game and that was the intent from the start. But it`s not really made for kids. The stereotype of video game players just being kids is way out of touch with reality. In fact, the average video game player today is 29 years old and it even skews older on the PC. So "Doom" is a game that`s made for mature audiences. It`s made for adults like me, like you, that want to play.

HAFFENREFFER: As the production costs go up for these games, $10 million is a lot to be spending, I`m sure, on this. Do you also notice a similar rise in the marketing costs that are going up?

HOLLENSHEAD: Yes, marketing goes up, as well. In fact, we`re probably looking at a $10 million plus overall marketing budget for the game, which, interestingly enough, really won`t even kick into high gear until this fall as we approach the holiday season. So the launch has been enormous on the back of really basically sort of fan anticipation.

HAFFENREFFER: How do you find your users? From an advertising and market perspective, where do you go to find them?

HOLLENSHEAD: Well, of course, there are fans that you can reach through the trade magazines, the "PC Gamers," "Computer Gaming Worlds," also though "Maxim" and "FHM" and even on some of the ESPN sports channels where you would do TV advertising or MTV, Comedy Central, things like that.

HAFFENREFFER: Any concerns about - as the music industry and now the film industry is going through, about people essentially downloading video gams illegally?

HOLLENSHEAD: Yes, it`s been low, in my opinion, that piracy is the biggest problem that faces the industry. We don`t have so much of a counterfeit goods problem here in the U.S. but certainly the Internet piracy is a severe problem. We have laws on the books and they just really need to be pursued further to sort of stamp this stuff out.

In fact, before we even launched the game, before it even came out in the United States, I was in Hong Kong on a PR tour and there were boxed copies of the goods in the shops there. And so that`s very disappointing when you`ve been working on something for that long and put that much effort into it, to sort of see somebody . . .

HAFFENREFFER: And money.

HOLLENSHEAD: Yes, that much effort and money put into it and see someone else profit off of it who made no contribution at all.

HAFFENREFFER: Todd Hollenshead, thank you for being with us.

HOLLENSHEAD: Thank you.

HAFFENREFFER: The game is "Doom 3." id Software. He`s the CEO.

Time for a commercial break. But when we come back, they`re responsible for coining some very popular phrases now heard every. You`ve seen them on Comedy Central`s huge hit, "Chappelle`s Show."

Also, this summer`s Warped Tour had no problem drawing a crowd, unlike many other concert tours. What made Warped different? We`ll talk to the head of Warped. Stay with us.

(COMMERCIAL BREAK)

HAFFENREFFER: If you haven`t seen these guys in the comedy clubs, there`s a good chance you`ve seen them on Comedy Central`s "Chappelle`s Show." With me now Donnell Rawlings, Charlie Murphy and Bill Burr.

Welcome to you all.

DONNELL RAWLINGS, "CHAPPELLE`S SHOW": Hey.

BILL BURR, "CHAPPELLE`S SHOW": Hey.

CHARLIE MURPHY, "CHAPPELLE`S SHOW": How you doing?

HAFFENREFFER: You guys are on tour.

MURPHY: We are.

HAFFENREFFER: What`s the name of the tour?

RAWLINGS: I`m rich! I can`t say the other part if that, can I?

HAFFENREFFER: Yes, you can.

RAWLINGS: I`m Rich! Biatch! is the tour. The live tour.

BURR: He`s the only one who can say the name of the tour.

HAFFENREFFER: You`re here at Caroline`s Comedy Club here in New York City for two nights, Friday and Saturday, and then on the road after that. Tell me a little bit about what people are likely to see.

MURPHY: They`re likely to see some good comedy. They likely to have a great time. Look, we`ve been doing this for a little over almost two months now.

RAWLINGS: Yes.

BURR: Yes.

MURPHY: And we`ve giving the people what they want. They`ve been coming and enjoying themselves, laughing and . . .

BURR: Charlie tells his crazy stories and then we kind of go up and do our acts or whatever.

MURPHY: So basically I go up, I tell the truth and then they come up and they tell some lies.

RAWLINGS: No.

BURR: No.

MURPHY: And they come up and tell some lies, you know what I`m saying?

BURR: He has his lies written on the stage floor.

MURPHY: So you mix it all up. You mix it all up and you`ve got, you know, your human dilemma. You`ve got the truth and the lie. Should I believe this or that. That`s what we give them.

HAFFENREFFER: Some of the stories having to do with his prior occupations.

MURPHY: Yes, you know . . .

RAWLINGS: They`re not true stories, it`s a big misconception that Charlie Murphy tells true Hollywood stories. But we`ve talked to some of these people to confirm some of the stories about . . .

BURR: Yes, they`re all lies.

RAWLINGS: And (INAUDIBLE), Rick James, we talked to him before he passed away and come to find out all the stories that he said are true aren`t true at all.

HAFFENREFFER: Charlie`s brother, of course, is Eddie Murphy. But have you phoned him to find out - get some . . .

RAWLINGS: No, he`s got an inside track. He old Mr. Man (ph), I`m the older brother, you can`t mention anything about when we grew up and the true about Rick James kicking my ass. That`s the problem.

HAFFENREFFER: Did you get the name of the tour from the fact that your Mr. Chappelle`s pulling down, what, $50 million? You just signed a new contract?

BURR: Yes, $50 million.

RAWLINGS: And we might call the tour, we trying to get rich bitch tour, you know what I mean.

MURPHY: We`re lifting (ph) off the fumes of the show.

HAFFENREFFER: So is this solely, it can`t just be about him, it`s got to be about some of the things going on in this fine world of ours these days, right?

MURPHY: Yes.

RAWLINGS: Oh, yes. You`re getting everything.

HAFFENREFFER: What`s grabbing your attention these days? Presidential election?

BURR: Not really. I`m kind of tired . . .

HAFFENREFFER: No really? You`re already tired of it and we`re not even . . .

BURR: Yes. Well, it`s on every channel, you know. You hear it all the time. I think - I don`t know, I don`t like either one of them.

HAFFENREFFER: So when a subject is beaten so much by the news, maybe it`s just sort of something to stay away from.

BURR: Yes, probably.

MURPHY: There`s also a lot of comics working with that. Politics, you know. And one of the things that I like about these guys is they are able to create stuff, you know, from their imagination that`s entertaining and not necessarily the truth, like we were saying earlier, it`s totally fabrication. And once you`re dealing with politics, you have real reference points or whatever, it`s like you`ve got training wheels on. But when you can make up something from scratch . . .

RAWLINGS: Like beating Rick James` ass. That`s a fabricated story.

BURR: That`s just what fun our job is to say that Rick actually kicked his ass and he`s been lying for years. He went on TV and lied about it.

MURPHY: Unfortunately, I`ve already established who the liars are on the show and who tells the truth.

HAFFENREFFER: They`re sitting across the table from you right now.

MURPHY: That`s why I`m on this side and the others - exactly, you`re together.

HAFFENREFFER: There`s so much comedy on television these days. There`s so many different shows devoted to it. There`s a whole network devoted to it. Is it hard to get into the industry today?

MURPHY: I wouldn`t say it`s hard to get into the industry, no. It`s hard to stay in the industry. To continue. To work consistently over a period of years and build up a resume.

BURR: Yes, like an actual performer, I think it`s harder. But to just get on TV now, I mean anybody who`s going to go eat, you know, cow entrails can get on a reality show now.

RAWLINGS: Exactly.

BURR: Half the people in the crowd got a better chance of getting on TV some night. I`m looking at him (INAUDIBLE).

HAFFENREFFER: But for the young comic? I mean we had that "Last Comic Standing" show. Was that worthwhile in your opinion?

BURR: I would never do that. That show`s horrendous. You`ve got to sit there and jump on a bus and just humiliate yourself. Dress up like a clown. Some of them did entertaining kids.

RAWLINGS: Nobody has a criminal record on this show.

BURR: Yes.

RAWLINGS: How are you going to be the "Last Comic Standing" without a criminal record. I don`t understand that.

BURR: Oh, that`s right. That`s right. Someone who ran into troubles with that, right, when they auditioned for the show.

RAWLINGS: Yes, no comments.

HAFFENREFFER: I got to ask you about Chappelle. Could he be where he is today without you guys?

BURR: Maybe. I`ve had him like three skids.

MURPHY: Actually, I`m going to tell you, I`m going to honestly tell you that my answer is, yes. He could be where he`s at without us or without anybody, of course. He`s where he`s at because of his talent, his contribution, his abilities and his blessing. That`s what`s - what`s happening for Dave is going to happen regardless to who he was around. That`s why it was a blessing and a privilege for us to just be a part of it and to be contributing, as well. Not just there. But he would be where he`s at, I mean, he`s an incredible talent.

HAFFENREFFER: He had a lot of people clawing after him when he signed this new contract. So if it wasn`t going to be with Comedy, it was going to be with somebody else at this point.

BURR: Yes, definitely.

HAFFENREFFER: Has he become sort of the benchmark for what comedians are aspiring to at this point, is one of the highest paid TV . . .

BURR: Definitely for sketch comedy.

HAFFENREFFER: Yes.

BURR: I think it`s probably the best stuff since "In Living Color."

MURPHY: Definitely.

RAWLINGS: And what a lot of people don`t know about Dave (ph). They see Duffing Dave`s (ph) like 30 years old but he`s been in the game since he was 14. So he`s like a young seasoned guy. And he`s always had like a cult following with the colleges and everything. He`s always been funny but now he has a perfect platform to really show how innovative he is and creative and can push the envelope. It`s hard for me.

I`ve worked on different projects since "Chappelle`s Show." But coming from that background of always pushing the envelope and saying what you really feel instead of self-editing yourself, it`s hard for me to do anything other than the "Chappelle`s Show" now.

I go to places and say like - I`m like, let`s push the envelope. No, we`re a little nervous but I`m coming from the Chappelle family where everything is like, push it, push it, right, from the inside and what you really feel and then we worry about editing it later.

HAFFENREFFER: Do you guys get together and practice or is it sort of better when you don`t?

RAWLINGS: Charlie gets in front of a mirror every day and just says, Charlie Murphy! Charlie Murphy! Who am I? I`m Charlie Murphy! I know he practices that.

HAFFENREFFER: Does it sort of help to run through material though or is it better to just go out there fresh and let it happen?

RAWLINGS: When you`re on a roll, I`ve requested in my contract that I at least be five rooms down from Charlie because I`m sick of hearing him early in the morning, "good morning to myself I`m Charlie Murphy!" Gets to you after awhile.

HAFFENREFFER: So my guess is probably not a whole lot of rehearsal going on ahead of time.

BURR: You mean for like skits or for doing like standup?

HAFFENREFFER: Yes, for skits. The stuff that you`re going to do in the shows like tonight and tomorrow night. Do you get together and sort of do too much or do you just let it sort of come up organically?

MURPHY: Everybody has their basic routine that they work around and work off of that. It`s not like you`re working like this is a script and they have to go verbatim, you know. It`s like you have general subjects and I just play with them. When I`m playing with them, people start laughing.

HAFFENREFFER: Favorite comedian growing up?

MURPHY: My favorite comedian growing up? Richard Pryor. He was the man.

HAFFENREFFER: Donnell?

RAWLINGS: I say Richard Pryor and his brother, Eddie.

HAFFENREFFER: Just to be nice to him.

And, Bill?

BURR: Yes, I`d probably say Pryor.

MURPHY: What do you mean, just to be nice to him?

BURR: I`ll throw someone different in, Sam Kennison too was another one.

MURPHY: Oh, yes, Sam Kennison was the jam (ph).

BURR: Yes, still listen to his stuff. It still sounds new.

HAFFENREFFER: People can get dates for the tour where?

RAWLINGS: You can check my website out, DonnellRawlings and they have the complete list of the tour dates.

HAFFENREFFER: Can you give me the name of the tour into that camera once again?

RAWLINGS: I`m Rich! Biatch! is the tour. What!

MURPHY: Don`t forget also, if you tune into his website, you can also get fresh baked cookies because he bakes cookies over the weekend.

HAFFENREFFER: He`s a nice.

MURPHY: He does.

HAFFENREFFER: Charlie Murphy, Donnell Rawlings and Bill Burr, thank you all very much.

RAWLINGS: All right.

BURR: All right. Thank you.

HAFFENREFFER: The Van`s Warped Tour celebrates its 10th anniversary this year. The tour has been a continued success as a great summer concert attraction for kids, teens and their parents, as well. It also has lasted longer than any other touring festival. Kevin Lyman launched it. He joins us today from Boston.

Hi, Kevin. How are you?

KEVIN LYMAN, FOUNDER, WARPED TOUR: Hi. How are you?

HAFFENREFFER: Ever since the Lollapalooza Tour went down into the drain earlier this summer, people have been wondering what`s going on in the concert scene. But you`re seeing a completely different thing on your front, aren`t you?

LYMAN: Well, yes. We`ve been flying under the radar so long and now we`re getting a lot of recognition because our brand, we`ve been loyal to our kids and they`re backing us this summer in droves. And we`re up 20 percent this summer.

HAFFENREFFER: The primary complaint from some bands that we`ve spoken with is simply that ticket prices are getting out of whack. Are you crediting some of your success to a cheaper ticket price?

LYMAN: Yes. Absolutely. I think we find excuses all the time for our industry, why kids aren`t going to shows. And I think it`s we charge kids too much to go to shows. And our ticket price starts at $19.99 in the spring. And if you buy it at the door, you`re never paying more than $36, $37 to see our show.

HAFFENREFFER: I was visiting your website. A very, very lengthy group of bands. Are you simply rotating them through different dates on the concert tour themselves?

LYMAN: Yes. Absolutely. On any given day, you`ll see 60 to 80 bands. And for that value, it`s a great value. But throughout the tour we`ll have 300 to 400 bands by the end of the day that will have played on one of our stages this summer.

HAFFENREFFER: Tell me where the idea came from.

LYMAN: Well, it was an extension of a lifestyle that I grew up in California. I worked on events like the Swatch Impact Tour (ph) and the Vision Skate-a-Skate (ph). And I was sitting on a hill on a board aid raising money for charity and sat with some friends and said, we are part of this lifestyle, let`s go out and do something ourselves. And it started out with 24 shows and as few as 800 people that first year.

HAFFENREFFER: Demographically speaking, who are you grabbing? Who`s buying the tickets? And is the music that the people are hearing at the concerts necessarily being played on commercial radio today?

LYMAN: Maybe a little more of the music`s being played because people are starting to pay attention to our bands a lot more. But our target audience is 15 to 19. But this summer we`ve seen a real skew where we`re seeing a lot of parents coming back that are in their early 30s, coming with their eight and nine years old kids. And we have this parents tent, a reverse day care center, where they can check them in while they go have a good time and we entertain the parents.

HAFFENREFFER: Has Vans been involved for each of the 10 years?

LYMAN: No, in 1995 I went out solo but they came to me in 1996. We met and pretty much probably saved us because I was pretty much bankrupt at that point on this project. And it`s been a great partnership. We`ve traveled around the world. And through the years they`re now a major equity partner with me on the tour.

HAFFENREFFER: I was going to say, you say that they saved you in 1995 but you may be helping them out at this point as well, right?

LYMAN: Well, I just know they just sold for quite a big sum to another company but they`ve been great to me and it`s a great partnership. And I know all the bands love them, they get free socks and shoes all summer.

HAFFENREFFER: That was going to be my next question, are they benefiting from that? Obviously the bands, a lot of them are relatively young bands at this point in an ever more difficult industry to break into.

LYMAN: Yes. We have a good track record. I mean in 1995, we had artists like No Doubt and Sublime. And we`ve moved through the years. We`ve had Kid Rock, Limp Bizkit, Ozomatli came back today and these bands all cut their teeth on touring on our tours. So we have good success in the last few years, New Found Glory, Good Charlotte. And today we`re having our tenth anniversary part at Foxboro Stadium. And it`s just a big party out there today and we`re having a good time seeing a lot of old friends.

HAFFENREFFER: Geographically speaking in the United States, do you sell more tickets in one region than other?

LYMAN: I mean it`s all over the place now but we tend to pick up a lot of momentum on the East Coast. And we had our largest show the other day in Detroit in 10 years. We did 28,000 kids up at the Silver Dome parking lot.

HAFFENREFFER: Website is what, vanswarptour.com?

LYMAN: No, www.warpedtour.com.

HAFFENREFFER: There you go.

Kevin Lyman, thanks for being with us.

LYMAN: Thank you.

HAFFENREFFER: Coming up after the break, Seth Green and company "Without a Paddle." Will it be without an audience? Our box office guru will give us his movie forecast when we come back.

(COMMERCIAL BREAK)

HAFFENREFFER: Hitting the theater this weekend, two wide release releases in the film category. Here with us today, as he is normally on a Friday, is Gitesh Pandya from BoxOfficeGuru.com.

Nice to see you.

GITESH PANDYA, BOXOFFICEGURU.COM: Good to see you, David.

HAFFENREFFER: The first of which that we`ll talk about today is Warner Brothers film "The Exorcist." This is a prequel. It`s called "The Beginning."

PANDYA: Right. "Exorcist: The Beginning" is a prequel. It takes place in post World War II Africa. Basically it`s a horror film from Warner Brother for the late summer crowd. About 2,800 theaters. A decent amount of marketing. This one is expected to do maybe low to mid teens. This time of year we don`t see really big openings. So some of the horror crowd will go for this. A lot of horror and suspense competition out there. A decent opening this weekend.

HAFFENREFFER: Why don`t we see big openings this time of year?

PANDYA: Well, as the summer comes to a close, you have a lot of kids going back to school soon. So movie studios that want a lot of play time for their movies open their films earlier in the summer. Plus, Olympics are going, so a lot of good movies have already opened.

HAFFENREFFER: Yes, there`s a lot of other things simply going on. Is "The Exorcist" the beginning - had that same kind of haunting, lasting feeling to it that the original "Exorcist" had?

PANDYA: Well, it doesn`t come close to the original "Exorcist," which was a big classic. A big horror film. This one has a different cast. Mostly unknown actors. It`s really going to make most of its money in the first week and then have huge drops after that.

HAFFENREFFER: Just off the top of you head, do you remember what year the first "Exorcist" came out?

PANDYA: I think it was about `73. Around there.

HAFFENREFFER: Yes. It`s a long time ago it feels like.

Also out this weekend is "Without a Paddle." And as we said earlier, will it be without an audience?

PANDYA: Well, "Without a Paddle" is a very different movie opening this weekend with a different audience. It`s an outdoor comedy with Seth Green and Matthew Lillard, aiming for that teenage crowd. A lot of teens and young adults going after this last hurrah before summer vacation. One of the only comedies out there aimed at that young adult and teen audience. Mostly action and suspense movies out there. So it will have that audience to itself, about 2,700 plus theater from Paramount. Reviews are mixed. Burt Reynolds is also in there. But, again, maybe low to mid teens for the weekend.

HAFFENREFFER: It sounds like it`s targeted at the very group that might be busy going back to school. So do you think it`s, from a scheduling standpoint, maybe not the best time to put this movie out?

PANDYA: Well, I think that Paramount knows that an earlier release would be in a period that`s too competitive, so there`s no way that they would last. Put it out there at the end of August because you only have two weeks of business. It`s not going to make more anyway at any time of year. So they`re looking for a quick buck here and then go to video at the end of the year.

HAFFENREFFER: "Open Water," a film that we`ve talked about before, because it initially came out a couple of weeks ago.

PANDYA: Right.

HAFFENREFFER: Is going into slightly wider release at this point. How`s the film done so far? And is it likely to improve on that with a wider release?

PANDYA: Well, it`s done very well in limited release in about 50 or so theaters. Opened two weeks ago with some great averages. Last weekend, the per theater average was down about 30 percent, still being in limited release. Now they`re going into about 2,700 plus theaters from Lion`s Gate. They`re hoping that a lot of that indy buzz is out there. People looking for something suspenseful but different than the big budget horror films. Again, competition for "Exorcist" and "Alien vs. Predator" is out there, so not a huge opening. But, again, in that same range as everything else opening this weekend, low teens.

HAFFENREFFER: Twenty seconds. If you`re not a shark fan and a dog fan, "Benji Returns."

PANDYA: Right. "Benji." This is a new movie opening in about a little under 900 theaters. A family crowd. Probably do about $2 million to $3 million. The real audience will be on video.

HAFFENREFFER: All right, Gitesh, thanks very much. Have a nice weekend.

PANDYA: You, too.

HAFFENREFFER: Gitesh Pandya. You can find him over at BoxOfficeGuru.com.

We`re out of time for today but thank you for watching.

On Monday, Boyz II Men. They`re back with a new album and a new label. Have a great weekend.

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