WASHINGTON, Feb. 1 /PRNewswire/ -- Magnet Design and Communications, Inc., the premier interactive multimedia company on the East Coast, has changed its name to Magnet Interactive Studios, Inc.  The name change reflects Magnet's commitment to continuing to lead the way in the complicated and rapidly evolving, high-tech world of interactive multimedia.
    As Magnet Interactive Studios, the company will build on its reputation as a progressive design firm capable of creating the most innovative communications solutions with the latest technology available.
    With over a dozen consumer titles currently in development, Magnet's consumer multimedia titles focus on the education and entertainment markets.  Additionally, Magnet also develops corporate interactive applications on both MAC and PC platforms in the areas of marketing, communications, training and human resources for a variety of local and national clients including:  Morgan Stanley; American Express; The World Bank; Wells Fargo Bank; Perot Systems; The Carlson Travel Network, among others.
    According to Basel Dalloul, Magnet's chairman and founder:  "We've adopted this name change to establish a clear identification with Magnet's development of interactive services -- our strength in the communications field.  We will continue to offer our clients the latest technology allowing them to see and use information as they never have before.  And our production teams assembled from the worlds of design, software development, film making, publishing, communications and marketing will explain and guide them through every step of the process."
    "Interactive multimedia is a rapidly changing industry.  Magnet is one of only a few shops in the entire country that has the personnel and resources to keep pace with the latest technology.  We are constantly evaluating each new piece of hardware and software as it hits the market to find the best products as well as the best ways to combine them into efficient delivery platforms for our clients.  It is this dedication to excellence and service that gives Magnet its competitive edge in our high-growth industry," added Greg Johnson, Magnet's co-founder and creative/technical director.
    Magnet Interactive Studios is located in the Powerhouse of Georgetown in Washington, D.C.  Magnet is a member of the Software Publishers Association (SPA), the International Design Electronic Association (IDEA), International Interactive Communications Society (IICS), the Association of Graphic Arts (AIGA) and the Arts Directors Club of Metropolitan Washington (ADCMW).
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    /CONTACT:  Diana Conconi for Magnet Interactive Studios, 202-331-8133/