Videogame publisher THQ is unleashing its largest global effort behind the Nov. 13 release of WWE SMACKDOWN VS RAW 2008. THQ will spend $7 million in the U.S. and $4 million overseas. U.S. ads for the wrestling title break this week. The game is compatible across seven different platforms ranging from wireless to NINTENDO WII. "We're trying to reach a whole new level of consumer, one that's a little more casual," said Scott Guthrie, evp at THQ, Agoura Hills, Calif. "How will you play?" asks the campaign on TV, print, online, mobile and in retail channels. Ads position the game as a chance to live the life of a WWE superstar. Ayzenberg, Los Angeles, handles in the U.S. in conjunction with the WWE.