On the heels of the release of pokemon Stadium 2 and Dr. Mario for Nintendo 64 and Kirby Tilt 'n' Tumble for Game Boy Color, Nintendo has three summer titles that will continue to breathe life into its older systems.
Mario Party 3 ($59.99), which ships May 7, will be backed by a $4 million marketing budget. TV spots will begin running April 30 and last through June 3, targeting children ages 9 to 14. The campaign will also include print and online support as well as a national radio promotion with Radio Disney.
The first two Mario parry games have sold about 1.1 million projected units each, according to the NPD TRSTS videogames service. The first game shipped in February 1999, the second in January 2000.
The Legend of Zelda makes its GBC debut with two games slated for May 14. Legend of Zelda: Oracle of Seasons and Legend of Zelda: Oracle of Ages ($34.99 each) will be launched with $5 million in marketing support. The TV campaign runs May 7-June 17. In addition to print and Internet advertising, Nintendo will promote these titles with postcards at music stores and malls. The games offer separate adventures, but players must solve both to complete the overall journey.
Nintendo has had great success with Zelda. According to NPD TRSTS data, Legend of Zelda: Ocarina of Time (N64) has sold some 3.5 million projected units since it debuted in November 1998. Legend of Zelda: Majora's Mask has sold about 1.4 million projected units since bowing in October.