All fitness professionals need to write a cover letter or short document at some point. Your abilities as a trainer, teacher or manager are judged by your written words. But are your cover letters making the best possible impression? Do you know how to fashion a document to get the response you want from your readers? Are you as confident with your writing as you are with your fitness skills? If not, take heart! This article provides tips for increasing the effectiveness and readability of your written communication.
The following suggestions will start you on the path to writing effectively through an approach that is "reader/results oriented." Learn to identify and manipulate the one element all documents need to succeed. Discover how to organize material for maximum effect. With a few insights and quick organizational tips, you can create documents that get read, elicit a positive response and represent you on paper as a credible fitness professional!
Put Yourself in the Reader's Position
To achieve these goals and become a powerful writer, first think of yourself as a reader. When you open a document or pick up a letter, what sections do you almost always read? Is there a section you often skip? If you are like most readers, you usually or always read the beginning. You sometimes or often read the end. And you rarely or seldom read the middle unless ... unless you know what the writer wants from you. Unless you see direct relevance to you. Unless you clearly understand why you should invest your time and energy to read further.
Write Knowing Where People Read
So the first hot tip is to put your most important elements where readers actually read--at the beginning. Avoid the common mistake of burying your important details in the middle, which readers rarely read. The second hot tip is that the single most important element in every professional document (especially cover letters) is the purpose statement. You may also have heard this element called an "objective statement."
Early and directly, tell your readers why you are writing. "Please consider me for the position of fitness manager" or "Once you have reviewed my attached price sheet and credentials, call...