Franchising into the twenty-first century

Citation metadata

Date: November-December 1993
From: Business Horizons(Vol. 36, Issue 6)
Publisher: Elsevier Advanced Technology Publications
Document Type: Article
Length: 5,595 words

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Abstract :

Franchising will continue to grow in the future. In the last ten years there has been a 94% increase in franchised sales, and in the next century franchising is expected to have a 50% growth rate. Reasons for the popularity of franchises are discussed.

Source Citation

Source Citation   

Gale Document Number: GALE|A14931579