A corporation by any other name ...?

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Date: November-December 1995
From: Business Horizons(Vol. 38, Issue 6)
Publisher: Elsevier Advanced Technology Publications
Document Type: Article
Length: 3,097 words

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Abstract :

The best corporate names are short, distinctive, and futuristic. They rarely contain geographical or product references, nor acronyms. Futuristic names or coined words can earn the value of longevity, which is the key to name recognition. United Communications's adoption of 'Sprint' is a good example.

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Source Citation   

Gale Document Number: GALE|A17743174