Energy drinks' effects on student-athletes and implications for athletic departments

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Author: Russ Paddock
Date: Fall 2008
From: The Sport Journal(Vol. 11, Issue 4)
Publisher: United States Sports Academy
Document Type: Article
Length: 5,329 words

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Abstract :

Worldwide, the market for so-called energy drinks has grown exponentially in the last decade. The primary targets of the industry's marketing campaigns are young adults, and college athletes are frequent consumers of the products. Campaigns promote consumption of energy drinks to enhance performance and suggest their addition to cocktails. Studies have shown college athletes to engage regularly in binge drinking; they are also, clearly, individuals eager to maximize performance. In this article, the ingredients of energy drinks are discussed and the dangers of combining those ingredients with alcohol are explored. In addition, recent research about energy drinks and athletic performance is reviewed. Specific implications for college athletic departments are discussed.

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Gale Document Number: GALE|A210521304