Byline: RACHEL BROWN
Lanvin Lands on Rodeo
Beverly Hills Lanvin's retail march across the U.S. has landed the French fashion house here, where it has assumed a place among Rodeo Drive's collection of luxury brand stores.
Lanvin's fourth U.S. unit gives the brand prime California real estate after two years of planting stores on New York's Madison Avenue, the Crystals at CityCenter in Las Vegas and the Bal Harbour Shops in Bal Harbour, Fla.
The retail rollout builds on Lanvin's momentum under the creative stewardship of Alber Elbaz that last year led to record revenues and inspired shopping frenzies at H&M with the collaboration Lanvin (Hearts) H&M.
At this stage in Lanvin's development, Thierry Andretta, the firm's chief executive officer, said he was "just looking at Rodeo Drive, because we think it is the best destination. We really want to stay where luxury is and where the comparative brands are with flagship stores."
Elbaz has his own reasons for wanting a Los Angeles store and they have nothing to do with the Southern California...