SUMMER SERVES AS EYE-OPENER

Citation metadata

Date: Aug. 28, 2000
From: Variety(Vol. 380, Issue 2)
Publisher: Penske Business Media, LLC
Document Type: Brief article
Length: 887 words

Document controls

Main content

Article Preview :

`Survivor' finish helps pump CBS lineup

Television execs won't soon forget the Summer of "Survivor."

The reality series that made household names out of tubby, naked millionaire Richard Hatch, grumpy ex-Navy Seal Rudy Boesch and double-crossing, tapioca-loving trucker Susan Hawk managed to vote quite a few commonly held beliefs out of the TV rulebooks.

The idea that the networks can't attract large-scale auds in the summertime with regular series -- first challenged last year by "Who Wants to Be a Millionaire" -- doesn't hold much credence anymore.

Nor does the notion that young viewers simply refuse to visit CBS' address.

An average of 51.69 million viewers watched Aug. 23, as "Survivor's" king snake Rich did his victory dance -- more than any program this season except the Super Bowl.

"Network TV is back," crows CBS Television prexy/CEO Leslie Moonves, who perhaps should rename CBS' West Coast headquarters Television Island in honor of the show that gave new life to the Eye.

Indeed, the final "Survivor" seg topped a 50 share in all key demos, including a 54 in adults 18-49 and an incredible 60 share in adults 18-34, both again second only to the Super Bowl.

It drew more viewers this season, for example, than the Academy Awards (46.33 million), the most-watched episode of "ER" (39.38 million) or the most-watched celebrity...

Source Citation

Source Citation   

Gale Document Number: GALE|A65132855