9780749473822
Geodemographics for Marketers: Using Location Analysis for Research and Marketing.
Barry Leventhal
Kogan Page
2016
203 pages
$34.95
HF5415
Research geographers and business researchers and practitioners brief marketing professionals on the science of geodemographics--a well established data-driven analysis tool for marketers--and offer a practical guide to its many applications. Their topics are big data and geodemographics, key data sources, geodemographic classification systems, other types of geodemographic discriminators, the mechanics of using geodemographics, applications in various business sectors, choosing a geodemographic classification, the international perspective, creating customized information products, and looking to the future. ([umlaut] Ringgold, Inc., Portland, OR)