Geodemographics for Marketers: Using Location Analysis for Research and Marketing

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Date: Mar. 2016
From: ProtoView
Publisher: Copyright Clearance Center, Inc.
Document Type: Book review; Brief article
Length: 99 words
Lexile Measure: 1310L

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9780749473822

Geodemographics for Marketers: Using Location Analysis for Research and Marketing.

Barry Leventhal

Kogan Page

2016

203 pages

$34.95

HF5415

Research geographers and business researchers and practitioners brief marketing professionals on the science of geodemographics--a well established data-driven analysis tool for marketers--and offer a practical guide to its many applications. Their topics are big data and geodemographics, key data sources, geodemographic classification systems, other types of geodemographic discriminators, the mechanics of using geodemographics, applications in various business sectors, choosing a geodemographic classification, the international perspective, creating customized information products, and looking to the future. ([umlaut] Ringgold, Inc., Portland, OR)

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Gale Document Number: GALE|A451474499