COFRA Holding has announced appointment of Alain Caparros to the position of Chief Executive Officer (CEO) for its C&A Europe retail business, effective from August 1, 2017. He will succeed Philippe Brenninkmeijer in this role. Alain Caparros joins C&A Europe from REWE-Group, a large European food retailer and tourism operator, where he has been a member of the Executive Board since 2004 and CEO since 2006.
Commenting on his appointment, Martijn Brenninkmeijer, Chief Executive Officer of COFRA Holding said, "We believe that in Alain Caparros, C&A will have the right leader to ensure that the transformation of C&A Europe, which is showing early signs of success, accelerates further and is implemented and optimized in order to build a stronger business for the future. We are very pleased to announce his arrival at C&A and look forward to partnering with him." This appointment is part of C&A Europe's transformation programme, which aims to fundamentally change how the brand adds value for its customers while maintaining its deep commitment to sustainability. Through a combination of substantial investment in marketing, on-line, store improvements and operational optimizations, C&A aims to further strengthen its market position in Europe to ensure a successful future for the brand.
Copyright 2017 Apparel Resources Private Limited, distributed by Contify.com