Anatomy of a merger

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Author: M.P. Dunleavey
Date: June 13, 1994
From: Publishers Weekly(Vol. 241, Issue 24)
Publisher: PWxyz, LLC
Document Type: Article
Length: 2,955 words

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Abstract :

Simon & Schuster's acquisition of Macmillan Children's Books resulted in the new Simon & Schuster Children's Publishing Division, which is poised to capture market share. Layoffs, a reorganization and a reduction in the number of imprints from 16 to six have made the division more competitive.

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Source Citation   

Gale Document Number: GALE|A16028302