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From:Journal of Consumer Affairs (Vol. 40, Issue 2) Peer-ReviewedEvery 20 years, subliminal advertising pops back into popular culture. August Bullock (2004a) is the most recent "advocate" with his book The Secret Sales Pitch: An Overview of Subliminal Advertising. This paper reviews...
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From:Journal of Advertising Research (Vol. 33, Issue 2) Peer-ReviewedConsumer awareness of subliminal advertising and the degree to which they believe that subliminal messages in media are used to influence people's attitudes and behavior are studied. Telephone surveys were conducted for...
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From:Journal of Advertising Research (Vol. 34, Issue 2) Peer-ReviewedSubliminal advertising is not being used by advertising practitioners. This advertising strategy was introduced by Jim Vicary in 1957, based on the supposed effectiveness of below-conscious perception of flashed images...
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From:Journal of Consumer Marketing (Vol. 13, Issue 5) Peer-ReviewedAccording to Dr Wison Bryan Key, chief propagandist for the idea that advertisers are subliminally seducing the public, many hidden words and pictures can be found in advertising, notably in the ice cubes in liquor ads....
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From:CHOICE: Current Reviews for Academic Libraries (Vol. 48, Issue 4)48-2182 HF5415 2009-48472 CIP Samuel, Lawrence R. Freud on Madison Avenue: motivation research and subliminal advertising in America. Pennsylvania, 2010. 218p index afp ISBN 0812242513, $29.95; ISBN...
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From:Journal of Advertising (Vol. 18, Issue 3) Peer-ReviewedHawkins' (1970) article on subliminal stimulation has been used for over 15 years as empirical evidence that subliminal advertising can directly affect consumption-relevant behavior. Our study presents new evidence that...
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From:Journal of Advertising (Vol. 28, Issue 3) Peer-ReviewedAdvertising practitioners have long been the target of charges of unethical conduct stemming from their supposed use of subliminal techniques, though very few studies have shown any value of subliminal embeds in an...
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From:Michigan Law Review (Vol. 106, Issue 7) Peer-ReviewedEverybody knows that communication is important, but nobody knows how to define it. The best scholars refer to it. Free-speech law protects it. But no one--no scholar or judge--has successfully captured it. Few have...
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From:Journal of Articles in Support of the Null Hypothesis (Vol. 4, Issue 2) Peer-ReviewedThe present study examines the effects of subliminal text messages in music on choice behavior. Subliminal messages are assumed to function as auditory primers. The results of two experiments will be presented: In...
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From:CHOICE: Current Reviews for Academic Libraries (Vol. 50, Issue 2)Heath, Robert. Seducing the subconscious: the psychology of emotional influence in advertising. Wiley-Blackwell, 2012. 248p bibl index ISBN 0470974885, $32.95; ISBN 9780470974889, $32.95 50-0965 HF5822...
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From:Journal of Advertising Research (Vol. 34, Issue 2) Peer-ReviewedRapid technological developments in data communications are leading up to the realization of global telecommunications. This ideal will soon be accomplished through the transition from analog to digital transmission and...
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From:Forum for Applied Research and Public Policy (Vol. 15, Issue 4) Peer-ReviewedThe presidential race of 2000 taught us many things: subliminal advertising works best when it is in fact subliminal, our politicians' grasp of mathematics is a bit fuzzy, and the elderly vote counts--again and again...
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From:The Chronicle of Higher Education (Vol. 45, Issue 21)Subliminal advertisement and messages are often brief, but they are capable of influencing human behavior and actions. Surveys reveal that the public believes it is often influenced in unwanted ways such as false...
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From:Journal of Advertising (Vol. 23, Issue 3) Peer-ReviewedWhat is Ethics? What is Advertising? The contemporary philosopher William Frankena (1973), has defined ethics as a set of moral principles directed at enhancing societal well-being. Frankena reduces those moral...
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From:Judgment and Decision Making (Vol. 11, Issue 4) Peer-ReviewedIn recent years, many governments have shown a keen interest in "nudges"--approaches to law and policy that maintain freedom of choice, but that steer people in certain directions. Yet to date, there has been little...
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From:The Gay & Lesbian Review Worldwide (Vol. 10, Issue 3) Peer-ReviewedAnother odd trend is the occurrence of subtle but pointed references to anal sex in some very high-profile commercials, notably those introduced during the Super Bowl. Anheuser-Busch continued the trend in this year's...
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From:Journal of Advertising (Vol. 37, Issue 1) Peer-ReviewedIt has been 50 years since Vance Packard wrote about psychoanalytical techniques employed by the advertising industry in The Hidden Persuaders. This book, published in the post-World War II consumer boom, exposed a mass...
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From:Design Week (Vol. 18, Issue 5)BELL DESIGN has rung in a six-figure identity and brand positioning for Platform, a 'one-stop' mortgage product from the Britannia group that launches to independent financial advisers tomorrow. Britannia has formed...
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From:The Quill (Vol. 90, Issue 7)By the end of the year, all Russian television channels will be screened for extra video frames containing subliminal messages, a broadcasting official said in early August. Deputy Press Minister Valery Sirozhenko...
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From:CHOICE: Current Reviews for Academic Libraries (Vol. 55, Issue 4)Bartholomew, Mark. Adcreep: the case against modern marketing. Stanford Law Books, 2017. 236p index ISBN 9780804795814 cloth, $25.00; ISBN 9781503602182 ebook, contact publisher for price 55-1253 KF1614 CIP...