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From:Indian Journal of Community Psychology (Vol. 14, Issue 1) Peer-ReviewedThe present study investigated the impact of age on Impulse Buying of Female Central Government officers. It also tried to predict how far non clinical depression, self esteem and emotional intelligence could predict...
From:Adolescence (Vol. 40, Issue 157) Peer-ReviewedThe purpose of this study was to examine via a questionnaire the personal characteristics and impulsive buying tendencies of 15- to 19-year-old Taiwanese adolescents. Results indicated that the impulsive buying was...
From:Interdisciplinary Journal of Information, Knowledge and Management (Vol. 13) Peer-ReviewedAim/Purpose The current study investigates the relationship between mobile and email marketing and consumer impulse buying tendencies in Pakistan. Background Technology has become a primary driver for all...
From:Journal of Retailing (Vol. 74, Issue 2) Peer-ReviewedA model that considers the critical exogenous antecedents of impulse buying was developed. Among the antecedents examined in this study were two situational variables and two individual difference variables. These...
From:Journal of Advertising (Vol. 41, Issue 3) Peer-ReviewedThis paper examines some of the key factors that determine how hedonic advertising appeals influence consumption impulses. Study 1 demonstrates that when advertising appeals vividly describe the pleasures of consumption...
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