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Academic Journals
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From:Management Review (Vol. 79, Issue 5) Peer-ReviewedWhile most American businesses acknowledge the need to reach Hispanics, blacks, Asians, women, older Americans and regional consumer groups, they remain hesitant about how to sell to these segments. Too often,...
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From:The Review of Black Political Economy (Vol. 20, Issue 2) Peer-ReviewedThis article is an exploration of racial differences in the intersegment mobility process in a segmented labor market. To this end, a series of qualitative response models describing mobility of prime-age white and...
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From:Journal of Consumer Marketing (Vol. 14, Issue 4-5) Peer-ReviewedHumans have a propensity for simplifying and generalizing things that are difficult to comprehend. To foretell future behavior, categorical systems are used to simplify qualitative and quantitative data into manageable...
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From:Journal of Business & Industrial Marketing (Vol. 12, Issue 1) Peer-ReviewedMarket segmentation can offer vital advantages to marketing managers. Since studies have shown that customers demonstrate heterogeneity in their product and service needs and buying behavior, the need to balance diverse...
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From:Cornell Hotel & Restaurant Administration Quarterly (Vol. 47, Issue 2) Peer-ReviewedAlthough marketing managers would appreciate financial data that more directly support their activities, the financial data generated by hotel accounting systems are aimed at apportioning department-related expenses and...
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From:Strategic FinancePeer-ReviewedExecutive teams wrestle with a myriad of tough topics when they are reviewing existing strategies and conceptualizing new ones. Key issues include the determination of which market segments are most valuable and what...
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From:Journal of Consumer Marketing (Vol. 14, Issue 4-5) Peer-ReviewedThere are companies that are focusing their efforts more on the under 50 consumers instead of tapping the marketing potential of the baby boomers. They do not see the 50-plus generation as heterogeneous or diverse....
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From:European Journal of Marketing (Vol. 30, Issue 12) Peer-ReviewedStatistics of a year's purchase of 23 grocery products in the USA, UK, Germany and Japan are evaluated to prove the existence of segmentation among similar and competitive brands. Results show that the socio-economic...
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From:Public Administration Review (Vol. 54, Issue 4) Peer-ReviewedDid tax reform kill segmentation in the municipal bond market? The series of tax reform acts of the 1980s resulted in significant changes in the municipal bond market. In particular, tax reform resulted in commercial...
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From:T+D (Vol. 67, Issue 6) Peer-ReviewedThere are three groups receiving far too much ink: Generation X (born between 1965 and 1981), Baby Boomers (born between 1946 and 1964), and Generation Y or the Millennials (born between 1982 and 2004). Although...
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From:Management Science (Vol. 51, Issue 8) Peer-ReviewedRemanufacturing is a production strategy whose goal is to recover the residual value of used products. Used products can be remanufactured at a lower cost than the initial production cost, but consumers value...
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From:Journal of the Market Research Society (Vol. 41, Issue 1) Peer-ReviewedA socio-aesthetic market segmentation model, which determines transnational consumer cultures while taking into consideration regional or national peculiarities, is presented. The model is based on the Everyday-Life...
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From:Journal of Retailing (Vol. 67, Issue 3) Peer-ReviewedSegmenting Retail Markets on Store Image Using a Consumer-Based Methodology Various approaches to segmenting retail markets based on store image are reviewed, including methods that have not yet been applied to...
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From:Marketing Science (Vol. 34, Issue 6) Peer-ReviewedThis paper investigates early stage "modern" grocery retail adoption in an emerging market using primary household-level panel data on grocery purchases in India's largest city, Mumbai. Specifically, we seek insight on...
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From:College Student Journal (Vol. 45, Issue 1) Peer-ReviewedMarket segmentation strategies based on levels of consumer shopping effort have long been utilized by marketing professionals. Such strategies can be beneficial in assisting marketers with development of appropriate...
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From:Marketing Science (Vol. 21, Issue 2) Peer-ReviewedAbstract The identification of geographic target markets is critical to the success of companies that are expanding internationally. Country borders have traditionally been used to delineate such target markets,...
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From:Management Science (Vol. 62, Issue 7) Peer-ReviewedTo better understand two large consumer segments, the boomers and the echo-boomers, we examine whether and why experts and novices from these two segments rely on attribute versus benefit information in product...
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From:Government Computer News (Vol. 7, Issue 17)Network Software Associates Inc was approved for the Small Business Administration's 8(a) program for minority-owned disadvantaged companies in just eight short months. The company is now changing its marketing approach...
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From:Review of Social Economy (Vol. 52, Issue 1) Peer-ReviewedThe analysis of labor market segmentation is essential to the explanation of earnings differences between workers. A majority of the wage differential between labor market segments are caused by differences in worker...
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From:Journal of Consumer Marketing (Vol. 12, Issue 3) Peer-ReviewedThe concept that a person's birth order affects purchasing behavior may be useful as a market segmentation variable. To illustrate the idea's viability, the responses of 156 subjects to corporate printed advertisement...